BEER & SNACKS CROSS-PROMOTION PROGRAM

We pair beer and fresh-made tortilla chips together to attract and delight shoppers.

Perfectly Paired® Displays

Beer - chip pairings based on shopper insights
Cross-merchandising using “Weekly Specials”
Local promotions to increase awareness and trial

Brew Foods® Seasonings

All natural for delicious, fresh-made tortilla chips
Many flavors to pair with a wide range of beers
Includes premium-quality package labels

We make it easy to increase sales and profits.

MARKET INSIGHTS

Our consumer research and Chicago test market have confirmed that pairing beer with flavored tortilla chips has strong shopper appeal.

Beer drinkers love tortilla chips

86% purchase tortilla chips at least once every two weeks¹
51% purchase fresh-made tortilla chips once every two weeks¹
89% would purchase new Brew Foods® fresh-made tortilla chips¹

Cross-merchandising beer and salty snacks generates incremental sales

Only 24% of grocery shoppers enter the beer aisle²
53% of women shop beer displays²
9% sales lift when products are displayed together³

1 Quantitative online research study; Goldmarks Co., May, 2020
2 Behavior Poll, 2019; Anheuser-Busch research study
3 Venkatesh Shankar, Texas A&M Coleman Chair Professor in Marketing; Store shelf strategy; August, 2010

ABOUT

We are beer and salty snack enthusiasts. We provide Brew Foods® seasonings and Perfectly Paired® cross promotions to generate shopper excitement and incremental sales.

In 2016, we completed a test market to validate consumer appeal. Brew Foods® flavored tortilla chips were sold in over 100 retail stores and bars located in the Chicago market.

Today, we have several great partners to produce Brew Foods® seasonings and maintain our Perfectly Paired® displays.