Brew Foods Perfectly Paired Program
spices1

FRESH-MADE TORTILLA CHIPS CROSS-PROMOTION PROGRAM

We help bring fresh-made, flavored tortilla chips and beer together to attract and delight shoppers.

Brew Foods® Seasonings

  • All natural for delicious fresh-made tortilla chips
  • Many flavors to pair with a wide range of beers
  • Includes premium-quality package labels

Perfectly Paired® Displays

  • Beer - chip pairings based on shopper insights
  • Cross-merchandising using “Weekly Specials”
  • Local promotions to increase awareness and trial

We make it easy to increase sales and profits.

MARKET INSIGHTS

Our consumer research and Chicago test market have confirmed that pairing beer with flavored tortilla chips has strong shopper appeal. 

Beer drinkers love tortilla chips

  • 86% purchase tortilla chips at least once every two weeks1
  • 51% purchase fresh-made tortilla chips once every two weeks1
  • 89% would purchase new Brew Foods® fresh-made tortilla chips1

Cross-merchandising beer and salty snacks generates incremental sales

  • Only 24% of grocery shoppers enter the beer aisle2
  • 53% of women shop beer displays2
  • 9% sales lift when products are displayed together3
  • 1 Quantitative online research study; Goldmarks Co., May, 2020
  • 2 Behavior Poll, 2019; Anheuser-Busch research study
  • 3 Venkatesh Shankar, Texas A&M Coleman Chair Professor in Marketing; Store shelf strategy; August, 2010

ABOUT

We are beer and salty snack enthusiasts and marketers. We provide Brew Foods® seasonings and Perfectly Paired® cross promotions to generate shopper excitement and incremental sales.

In 2016, we completed a test market to validate consumer appeal. Brew Foods® flavored tortilla chips were sold in over 100 retail stores and bars located in the Chicago market.

Today, we have several great partners. Griffith Foods produces Brew Foods® seasonings, and Confero helps maintain our Perfectly Paired® displays.